OUR STORY
Two decades ago, our founder had a vision of organizations melding the pursuit of financial profit with a purposeful drive to improve the lives of others and restore and regenerate our environment.
Convinced that unconceived alliances were needed and future successes would be measured against multiple bottom lines, George Chmael II launched Council Fire in 2008. One of the first sustainability-focused consultancies in the United States and an early adopter of the B Corporation framework in 2010, our company continues to make good on his vision, serving at the forefront of the sustainable business movement and helping build an economy that works for all.
OUR IMPACT
Our history is steeped in helping organizations across the world successfully operationalize sustainability, and our multiple ”Best for the World” B Corporation awards quantify our broad successes and deep impacts.
Our expertise spans a wide array of industries and sectors, and we have specialized knowledge and demonstrated success in sustainable business, oceans and natural resource management, sustainable communities, energy and water infrastructure, and transportation systems.
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Our expertise is as comprehensive as the issues we address.
Our deep bench of experienced lawyers, economists, scientists, financiers, communicators, marketers and other sustainability professionals leverage innovative thinking, deep collaboration, state-of-the-art technologies, emerging financing tools and market drivers, and the power of public opinion to benefit our visionary and game-changing clients.
WE’RE PURPOSE-DRIVEN
Our Culture Code is our north star in building an economy that works for all.
We’re giving our all, partnering with our clients to tackle some of the world’s greatest challenges. We are also corporate activists, committed to anti-racism, combating climate change, and pursuing a just world.
To get there, we utilize a highly innovative, integrated, and collaborative approach to create customized strategies informed by insightful data-driven analysis, implement comprehensive stakeholder collaboration processes, craft brand strategies and communications that compel key audiences and transform behaviors, and leverage a system of continuous learning and adaptation that enables lasting organizational success.